William Long Whitesell, L.L.C.

How are billboards still legal?

Billboards are everywhere. Digital billboards are a step up from older signage, and you can find both of them all along the highways in Georgia.

Perhaps you've never considered the legality of billboards before. You're used to them. You may think they're ugly or annoying, but you've never doubted their right to be there.

Maybe you should.

A lot has been learned in recent years about the role of distractions in car accidents. That's why there are entire campaigns aimed at stobnpping people from texting and driving.

Billboards, however, are specifically designed to be as distracting as possible. Business owners want you to look away from the road and read the billboard. They try to draw you in with humor, flashing lights, bright colors and many other tricks.

Is it really that much of a stretch to think that a driver who is distracted by a billboard could cause an accident? If he or she is reading the sign as traffic comes to a standstill on the interstate, for example, it could directly cause a rear-end accident.

You may think that lawmakers have done nothing because you don't read a billboard for more than a few seconds. However, even that increases the risk, which goes up "significantly" if a driver is distracted for even two seconds. That statistic comes directly from the U.S. National Highway Traffic Safety Administration (NHTSA).

Have you been hit by a driver who was distracted for any reason? You may be facing high medical costs or lost wages, and it's important to make sure that you know all about your legal rights moving forward.

Source: Huffington Post, "Driven to Distraction: The Absurdity of Roadside Digital Billboards," Dave Meslin, accessed Sep. 19, 2017

No Comments

Leave a comment
Comment Information